Friday, March 12, 2010

Mongrels at Moncler

While I realize this is an AW09 campaign and it hit print a while back, I'm not ashamed to post as the campaign is still current season for another couple of seconds, which, in dog years, amounts to about two weeks. I was just having a flick through Mommy's Italian Grazia which made it back to London from Milano with her when I happened to stumble across this glossy image of a hot dog paddling it out whilst pushing one of Moncler's trademark puffas with his nose. It's not that I have a thang, per se, for golden retrievers, I like my men husky and blue-eyed...mmm..maybe with even a little bit of wolf thrown in for good foxy measure. I'm just a bitch like that.

Back to the matter at paw, I just had to had to had to share these images with you, shot by legendary fashion photographer Bruce Weber. Evidently, because Weber agreed to feature himself (and his precious pups, more importantly) in this campaign, Moncler donated 100,000 euros to Green Chimneys, which provides animal-assisted therapy to young people. I'll wag my tail for that one.

The shoot took place as far from Turin as can be, at Golden Beach, Florida. Weber had Moncler down jackets made for his golden retrievers, which are certainly a cooler, chicer version of the tack-tastic black and gold puffa from Roberto Dogvalli that I sampled at Harrods (soooo not worth the £300 price tag). So my immediate concern (after having gotten over the offense of being passed over for the job of course) is: do they come in POMERANIAN size???


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