Friday, May 20, 2011

Cheap, Chic AND Canine: Moschino Pets, Exclusively for

Love is in the air (though not with a slobbering Basset Hound, where do these brands CAST these mutts??), one of my favorite Italian brands, Moschino, has teamed up with Yoox to launch a limited edition capsule collection of leashes and collars. Available exclusively on, the collection will be online in the PETS area starting at the end of May 2011.

All proceeds from the MOSCHINO PETS project will go to the “National Disaster Search Dog Foundation”, a non-profit organization dedicated to training rescue dogs to become search dogs. Once trained, these dogs are partnered with firefighters and other first responders to assist in finding people after natural disasters. In particular, the project supports the rescue activities conducted after the recent earthquake in Japan, where my Mommy and my Grandmommy have lots of family.

According to the press release, the face of Moschino Pets is actually a world champion Basset Hound (I guess I should never judge a pedigree by its cover). As World Champion 2006 and father of the current World Champion 2010, Woferlow Single Malt is better known as “Rocco” (way to allow your parents to name you after an Alexander Wang bag). 

Irony and playfulness depict themselves through the exclusive MOSCHINO PETS styles: the “Fioccosso” (“Bow-bone”) collar in black leather with golden details and a white resin bone-shaped bow attached to a leash, which also features the ironic bow. No diva doginista can step out of the doghouse in earnest if her outfit lacks that finishing touch of irony, manon? For more romantically-inclined four-legged friends, there is also the “Cuori” (or “Hearts” for those of you who don't speak Dogtalian fluently as I do) collar. Featuring a reinterpretation of the iconic Moschino heart, the collar and leash set comes in brown punched leather with golden hearts.

Power to the Pekingese: Louis Vuitton Autumn/Winter 2011 Campaign

Why the casting of inferior snub-faced pups you ask? Because Pomeranians only pose for Uncle Karl.