Wednesday, July 28, 2010


Mutts and Pups, Bitches of London, hear ye, hear ye: this Pomeranian has a bit of very exciting breaking news to share (suck it, Women'sWearDoggy).

For the forthcoming Spring/Summer 2011 season, yours truly, le fashion dogitina extraordinaire, will be teaming up with the design team at Jaeger London to create my ULTIMATE ride: the Butters Bag. You see, the conundrum is thus. I am the fashion dog, yet there does not exist on this stylish earth a dog bag per se, that does not resemble a DOG BAG. That is, not shaped like it's built for a Westie, no ugly vents, no obvious LIVE ANIMAL INSIDE paraphernalia of any sort. Because, any of you who know me know that I AM NOT JUST A DOG.

So mommy and I refuse to acquiesce to such tack-tastic modes of transport and, as you know, I practically live in mommy's Neverfull. Comfortable though the LV may be, it is not without its kinks, given that the bag was in essence, not designed to maximize Pomeranian comfort, although it damn well should have been.

When the subject came up with Auntie Iona at Jaeger, she suggested the wonderful idea that I work alongside Jaeger's handbag design team to create the ultimate carrier of canine chic: the dog bag that looks nothing like a dog bag.

And as any good muse/designer, I went into the meeting with the design team fully prepared. That is to say, I brought with me a selection of my three favorite bags so as to demonstrate what works and what doesn't (strap length, depth of the bag, solid bottom, that sort of thing) so as to stir up the winning ingredients. The designers are marinating on my words of wisdom and working on the sketches and mock ups as we speak...more updates to come soon!

But to all those haters out there, I say this: there's a new "it" bag in the works, and I guarantee its bark will be every bit as chic as it's bite. WOOOOOOOOOOOOOOOOOOOOOFFFFFFFFFFF!!!



  1. ABOUT time! How fabulous! I love that a brand like Jaeger is open to such a fun collaboration. ROCK ON

  2. I think it's a superb idea and very exciting! well done the to pair of you!

    Bring on Spring/Summer 2011!!

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